I am the founder and creative director of Young Hearts Run Free. The first brand dedicated to creating festival fashion in Mexico. I started 5 years ago opening a niche that was nonexistent in Mexico. We upcycle pre-existing materials into unique, statement pieces designed to spark joy and self-expression. We have been part of the most amazing festivals in Mexico and recently expanded internationally sharing our wearable art with festival communities worldwide.

My professional experience spans over 10 years, blending creative strategy, marketing, and entrepreneurship. I’ve worked with global companies like TikTok, Vice, Getty Images, and other major names in the media industry. However, once I realized that the corporate world wasn’t aligned with my vision, I embarked on the full-time adventure of creating a life true to to myself.