I was born in Sweden, where I developed a deep appreciation for structure, minimalism, and design rooted in quality, clarity, and functionality. Later, life brought me to Latin America — where I fell in love with bold colors, layered cultures, and the vibrant energy of creative expression. This fusion of influences continues to shape how I see and build the world.
My work lives at the intersection of logic and imagination. With a background that spans brand strategy, content direction, digital design, and community ecosystems, I bring both operational clarity and artistic sensitivity to the table. I thrive in projects that require both structure and soul.
Most recently, I led growth, brand, and creative strategy at Hermanas — a global women’s membership platform spanning 90+ cities. That experience deepened my passion for building communities, designing systems that scale with integrit
I embrace the discomfort of not being understood,
and the clarity that comes from no longer diluting myself to be digestible.
And when fear shows up, I don’t silence it with conformity.
I greet it, then choose what feels true anyway.
