I´m a curious and open-minded Swede who recently relocated to Barcelona for work. I have a passion for travel, meeting new people, and gaining new perspectives. Even though I love to see new places, nurturing meaningful relationships with those I care about is a high priority in my life. In my free time, I enjoy practicing yoga, exploring the fascinating realm of psychology, savoring diverse cuisines, and indulging in the world of wine. My professional journey has been centered around branding, a field that aligns with my fascination with psychology, innovation, and creativity. I have had the opportunity to work in agency, nonprofit, and client-side settings, drawing upon my expertise to shape brands in a meaningful way.
HOW DO YOU EMBRACE DIVERSITY AND/OR UNCONVENTIONALITY?
I am always open to learning from new sources and people, both privately (due to my curiosity) and within my field of work, to help me broaden my horizons and develop a more inclusive worldview. A necessity to be able to build interesting communication and brands.
Challenging my assumptions and beliefs continuously is important to me. One way this has showcased itself is by founding a nonprofit organization that analyses the political discourse around migration in Sweden, to provide data and foster a discussion about what needs to change.
HOW DO YOU EXPRESS YOURSELF CREATIVELY?
In my life, creativity finds its expression in diverse forms. I find joy and expressiveness through culinary explorations, experimenting with flavors, textures, and cultural influences. Doing it for people I love also makes this outlet extra special. Fashion is another avenue where I view clothing as an extension of personal expression and my medium for self-expression. In my day-to-day, visual design also fuels my creative endeavors further since I'm drawn to the power of visuals in conveying messages and emotions.
HOW DO YOU THINK YOU CAN CONTRIBUTE TO THE COMMUNITY? WHAT DO YOU FEEL YOU ARE AN EXPERT IN AND COULD GIVE ADVICE TO THE COMMUNITY ON?
My professional strength is definitely within building strong brands, and I would love to support new organizations and small businesses on that journey—something I´ve been doing throughout my career. Since I´m also someone who recently moved from one country to another, that is something I would like to support someone else with, who is embarking on a similar journey. I have also previously mentored younger women at the start of their careers.
SHARE A VERY VALUABLE INSIGHT YOU DERIVE FROM YOUR PROFESSIONAL EXPERIENCE WITH THE WORLD: