I grew up in Marrakech to a Moroccan father and a British mother. From a young age I was exposed to this dual culture and brought up with an open mind. I have always been curious, about life, people, cultures, history, art, sciences.. asking questions that lead to new adventures and meeting new people, forever expanding my horizons, knowledge and self. Today, after having worked in the Arts, Fashion & Tech for circa 15 years; as well as having founded two social impact businesses, I embark on a new life mission focused on wellbeing and female empowerment.
HOW DO YOU EMBRACE DIVERSITY AND/OR UNCONVENTIONALITY?
I embrace diversity and unconventionality by embracing myself and others without judgement. Always keeping an open mind, while having a loving and compassionate heart; appreciating the beauty in our diversity and the magic in our individual uniqueness, and realising that our differences are gifts to each other & to the world.
HOW DO YOU EXPRESS YOURSELF CREATIVELY?
I love to cook, paint, write, dance, sing, be silly .. listen to what my body needs!
HOW DO YOU THINK YOU CAN CONTRIBUTE TO THE COMMUNITY? WHAT DO YOU FEEL YOU ARE AN EXPERT IN AND COULD GIVE ADVICE TO THE COMMUNITY ON?
I'm an expert in all things E-commerce & Digital strategy, from working with over 50 brands as a consultant to having started two online businesses. Come to me if you need advice on starting your online business, strategies for growth, international expansion, tech, logistics, etc.
I am always happy to share my knowledge and/or mentor fellow women in business.
SHARE A VERY VALUABLE INSIGHT YOU DERIVE FROM YOUR PROFESSIONAL EXPERIENCE WITH THE WORLD: